Strawberry Farm Berry Berry Berry was established by
Heisei Enterprise, Inc., a bus company.
Why did a bus company decide to start farming?
And why was Berry Berry Berry born?
Buses are an essential part of transportation and tourism, serving as important infrastructure and supporting industries, but they also face the issue of exhaust emissions.
Our corporate philosophy is "Making everyone involved happy."
We are committed to revitalizing local communities through community-based businesses, while also contributing to the achievement of the SDGs.
Of course, we want to make buses themselves cleaner and more environmentally friendly, but is there anything else we can do...?
Heisei Enterprise, Inc. is a bus company. In order to operate a farm, it must be a company whose primary business is agriculture.
That is why we established a separate company, "Berry Berry Berry," and decided to enter the agricultural business.
Under the name "VIP Tour," Heisei Enterprise, Inc. operates many sightseeing day trips by bus. Fruit picking, especially strawberry picking, is always a huge hit! The cute strawberries and beautiful facilities make strawberry picking a popular experience that brings joy to many of our customers. After visiting many strawberry farms, we knew one thing for certain: "If we are going to start a farm, it has to be a strawberry farm!"
We chose Kazo as the location for our strawberry farm because there was plenty of farmland around our Kazo Sales Office, and because strawberry cultivation had once flourished in this area. We wanted to bring customers back to Kazo through strawberries and help revitalize the community. We asked local landowners if they would kindly lease their land to us. Mr. Koyama, now one of our directors, was one of those landowners at the time.
It took three years to open the farm. Thanks to the many connections and relationships we built along the way, Berry Berry Berry was finally able to welcome its first customers in December 2022.
We put the connections we have made and the passion behind them into every single strawberry. We hope to grow exceptionally delicious strawberries and bring smiles to as many customers as possible. We look forward to welcoming you all!
Kimi Takura
(Also serves as Representative of Heisei Enterprise, Inc.)
We want to delight our customers with truly delicious strawberries!
And because we are a bus company, we wanted to take on agriculture!
Everyone at Berry Berry Berry started with no experience in farming.
Even so, we strive every day to create "cool agriculture" and "fun agriculture."
More and more young people are joining us, and our fields and rice paddies continue to expand every year.
If you are interested in agriculture, please come and visit us!
Mamoru Honda
I'm Mamoru, the farm manager. I was born in 2001, so I'm still young! (And single!)
The president of Heisei Enterprise, Inc. asked me, "Would you like to grow strawberries?" and that's how I began studying strawberry cultivation.
Today, in addition to strawberries, I also grow rice and vegetables!
I trained under Naoki Yanagisawa, known as "Ichigo Star," in Oshika Village, Nagano Prefecture. I then trained at "Hiro Farm" in Kasukabe before becoming Farm Manager of Berry Berry Berry Co., Ltd.
I continue to explore and learn every day with the goal of becoming an "Ichigo Master."
I will put all the knowledge and skills I have gained through my training, along with my passion, into every single strawberry as I grow delicious strawberries. We look forward to welcoming you to our farm!
Atsushi Okafuji
Nice to meet you! I'm Okafuji from Berry Berry Berry.
We were fortunate enough to lease a vast piece of land behind our Kazo Sales Office from local landowners. Thanks to the support and cooperation of everyone involved, we are able to grow strawberries here today.
We are dedicated to providing heartfelt hospitality and creating products that satisfy our customers. In return for the support we have received from so many people, we will do our best to create strawberries that inspire you both visually and through their taste.
Please come and enjoy the strawberries at Berry Berry Berry.
Yasushi Koyama
I'm Koyama, the landowner!
Before Berry Berry Berry was established, the bus company next door came to ask if they could grow strawberries on our land. I told them, "There's no way a bus company can do that!"
But now, Berry Berry Berry grows not only strawberries, but also rice and vegetables.
And now, I'm working here too!
Customers can either come directly to our farm and enjoy strawberry picking only or you can join one-day bus tour which includes strawberry picking at our farm.
Strawberry picking can be enjoyed from around December to late June every year.
